This is probably a commercial decision on the basis that parks are quiet in the week and could attract non passholders who aren't at school. They know the park will be busier at the weekends and in school holidays. The only thing is the demographic target audience is families who will be at school. However the park will be open till 7 and therefore some may come later in the day after school and work. It could work for families who want a cheap day out until they realise the price of the parking if they drive.
Well, as events go this was the most NONE event I've ever seen!
It was just a normal term time Friday and the place was full of school kids running around the place, most of whom were unaccompanied.
I got there early. I was the third person in the queue. They opened the gate at 10am, then scanned us in and gave us a wristband, then made us wait 10 minutes. When we were allowed in I went over to the info board and took a picture.
NOT 7pm.
Spent the first half an hour in Vikings, went on the rides, then around 11am I noticed a MASSIVE Queue outside. That's when I knew something was amiss.
Yep, you've guessed it - there were hundreds of school kids waiting to get in. I was under the impression that school groups were not booked in on events days? I was clearly wrong!
I went on Malestrom and it was full of kids who decided to scream the moment the ride started. They didn't stop screaming until the ride stopped. Most of these kids were under 12 and there were no adults with them.
By this point I went to guest services to ask a few questions. First was when do you close today. Their reply was select rides are open until 7pm. She said that they would update the info board later. My next question was is the bar or the pizza place open? No was the answer. It was almost lunch time by this point so I made my way out the park. As I was leaving I asked the peeps at the Vikings entrance where the nearest pub was, cos by this point I needed a drink!! They mentioned that the hotel has a bar - I asked if my 20% discount worked at the hotel bar, but neither knew. They then asked someone else, who after checking, couldn't confirm, he said it's either 10 or 20. I also asked when do the school kids leave - the answer was between half 2 and 3. (that was the only correct information they gave)
At this point I opted to just leave and walk up to Fazeley and buy some food and drink there. (chips from the chippy, and 2 cans of cider from tesco!) So on my day out to Drayton I find myself sat on a bench supping cans of cider like a vagrant! - gawd knows what the locals thought of me! On a plus note I did see something cool.

I also popped in to Fazeley Inn and had a quick pint in there. It was a Bingo afternoon. £40 for a full house - I'm tempted to go back!!
Anyways, I walked back to the park and decided to pop into the hotel to ask about the 20% discount. The guy at the desk didn't know, he went out back to check and finally confirmed that the gold pass 20 percent discount is valid at the bar.
I then had a slow walk back to the park via the hotel grounds and noticed that the info boards were still saying 5pm closing. So by this point, having expecting 4 hours of ride time, I only had 2.
All the rides by this point were walk on. Some were walk on and stay on! I went on Air Race and had the entire ride to myself! Obviously ended the day with several rides on the wave and went on the last 2 rides of the day on gold rush
So that was my day.
Dissapointed at the early close, which was obviously decided before they even opened.(see the first picture) Why can't they be upfront about the closing times? As I mentioned earlier guest services told me that they WERE open until 7, yet they closed early.
I'm gonna try again next friday- maybe it was the short notice that caught everyone out and that was why the day didn't go as planned?
*crosses fingers that next time is better*