A lot of parks have had issues this year, Alton Towers notably have reported issues.
I think the park needs to focus on the core activities, which is the theme park rides and zoo, before events and get these right. Ultimately if it was an events park, it would struggle as the entertainment is not quite at that level. Getting ride operation right and reduced downtime is key, making sure that the park is ready for guests. Looking at ride availability, there are still issues. A lot of rides are getting older so need more maintenance.
I think then fewer higher quality events like the dinosaurs and vikings events. Some events have been weaker, so focussing on events and maintaining the 'normal' entertainment and keeping it affordable. Paultons business model is great but for families may not be affordable.
A new 'big' attraction will be needed before 2030 to give an alternative to Universal, which will be a lot more expensive. We all talk about the Pirate Adventure.
Then they need to look at their bread and butter customers, passholders. Without them their income would be significantly reduced and we are an example, the issues widely reported has meant we have not attended this season which is not normal. We would have been at least four or five times by now. Look at passholder events. Get rid of that first weekend where 'be nice to us' and get the park ready properly. Don't open all the rides at christmas but offer a Thomasland plus half a dozen rides for the christmas event and bring back the old stryle fireworks.