I don't know if it is the worst park in the uk, I don't know of many of the others.
But I think that, in the first instance, its a simple matter of improving the park experience. Get rides open, get rides running as quickly as possible. Keep queues down at food kiosks and the like. Staff things properly.
The staff facing the public are generally excellent, it must be hard for them.
I agree with this, I went a few weeks ago and the following are some things I noted. This is just my own opinion from visits, I expect to be flamed
1. Reinstate early park entry for hotel guests. This has only recently been removed and subsidised with additional free fast passes, however I think early park entry is a better perk if you're staying at the hotel.
2. Extend opening hours during the spring, closing at 4-4:30pm is too early. I appreciate their are staff and operational costs involved for decisions such as this.
3. I know The Wave probably only has a single train due to cost when they changed from standing to the ART sit down, but the loading times are very slow whenever I have been, which for a flagship ride isn't a great experience.
4. I think Drayton would benefit from a mobile app, I know this was attempted before but I think it needs to be revisited. An app would help convey queue times, entertainment times, make it easier to find facilitates and do away with the paper map, even though there is something nice about one!
5. Pirates Adventure would be a good resurrection, however I am in the nostalgia crowd from my childhood, but I think a dark ride would be a great addition and use of the now redundant space.
6. Thomas Land needs some improvement, area's are looking tired, I think general maintenance in this area across the board is needed, presuming they continue the franchise.
7. Finally and probably a controversial point but an issue everywhere at parks from what I have seen, is that ride access passes and fast pass need separate queues or the system needs changing, i.e. allocation of a return ride time ticket (if anyone remembers this from Alton Towers many years ago). The amalgamation of both at times, is leading to queue lengths that rival the traditional queues. Obviously there are operational issues this presents.